This* is** Rocket Science*. Rocket Lab have chosen this site to further their mission to provide commercial services for launching to low earth orbit at significantly reduced cost.
Rocket Lab's launch vehicle is named Electron. A two stage rocket with a payload of 150 kg, it was developed under the leadership of New Zealand entrepreneur Peter Beck.
Image Credit: Glen Butler Night n Light Photography, Rocket Lab Mahia Launch from Castlepoint, August 2019
The Image from NASA shows: A Rocket Lab Electron rocket lifts off Launch Complex-1 at Mahia Peninsula in New Zealand carrying NASA’s Educational Launch of Nanosatellites-19 (ELaNa-19) payload. Liftoff occurred at 6:33 a.m. UTC on Dec. 17 (2018)