Cable Bay, directly off SH10. Cable bay offers you a mixture of Swimming in the ocean or when the tides in at the north end of the beach you'll find a shelter inlet which is fantastic for the kids.
The sand is a mixture of finely crushed shells which gives the sand a slightly pinkish look, the sand is soft to walk on though.
Its not an uncommon sight to see people fishing off the rocks, with great northland fishing results, there is also a variety of rock pools scared along the bay.
Apparently on the odd days you might even spot the odd seal, so keep you eyes open.
This is a great place to stop on your journey northland if you traveling as you get great relaxing views, and fantastic ice cream shop, theres a rest stop with tables, and even a nice playground and grassy verge for the kids to run free.